We recently commissioned a national opinion survey on walking and wheeling, the 'attitude survey', which examined the walking and wheeling behaviours and opinions of adults in Scotland.
As well as identifying the population’s walking and wheeling behaviours and habits, the survey looks into what motivates people, what barriers and challenges people face to walking or wheeling more, and what people would they like to see in their local area to make it more accessible and appealing for walking and wheeling.
The research was conducted by market research agency 56 Degree Insight and surveyed 1000 adults in Scotland, using a representative sample of the population.
But why is it important to carry out research and collect data such as this? What is the value of this research and having this data? What barriers and challenges do different people in Scotland face to walking more? And what do people want to see for the future in their local areas?
In this episode of Voices of the Walk, we’re joined by Duncan Stewart from 56 Degree Insight and Ewa Monteith-Hodge, our information and data monitoring officer, to discuss some of these topics.
They also discuss some of the findings that stood out for them and some of the changes from the survey results in 2019; as well as how the data can be used for our work at Paths for All and wider contexts of planning, health, active travel, communications campaigns, housing, and path networks.
You can read the full report here, and see a summary infographic of the results here.
If you want to find out more about 56 Degree Insight you can visit their website here.
You can contact us at Paths for All here.